10 000+
samples distributed
60 000+
exposures in point-of-sale environments
up to 50%
sales increase during activation days
Challenge Bringing the launch into everyday life
Launching a new product range in-store is never easy. Customers are in a hurry, stores are packed with campaigns and promotions, and there’s a real risk a new product gets lost in the crowd. For Alpro’s new plant-based protein shakes and quark, there was an extra challenge: many are curious about plant-based options, but just as many wonder if they really taste good or are filling. So, we needed an activation that would both grab attention and give people the chance to taste for themselves, right in the middle of their regular shop.
Our Proposal A small moped with a big impact
To launch Alpro Protein, a regular demo table wasn’t enough. We brought in our Piaggio Ape, customized and branded for this campaign. The small moped definitely stood out among the fridges and shelves, which made people stop. It became both an eye-catcher and a display area, while our team handed out samples of protein shakes and quark.
Our Approach This is how the setup worked
We managed the whole tour from start to finish. Two of our event staff worked each stop, handling everything from serving samples to talking with customers about the range. The moped was branded for Alpro Protein and served as a clear focal point in the store, while the demo table kept the sampling going. Over six weeks, we completed 30 activations around the country, and at each location the same pattern repeated: people stopped, tasted, and started talking about the products.
Results A taste test that made an impression
The tour showed that sometimes the simplest ideas make the biggest impact. With one moped, two people, and great products, we got thousands of customers to try Alpro’s new protein shakes and quark. The result wasn’t just a visible launch, it was one that made a real impact. Stores filled with curious customers, conversations about plant protein took off, and Alpro got exactly the breakthrough needed for their new range to find its place in everyday shopping.
