4
days
10 000
potential customers reached
5000
seed bags distributed
Challenge
Together with Fortnox, we took over the streets to meet both small business owners and future entrepreneurs. The goal was to creatively catch the attention of Malmö’s residents and get them to notice Fortnox.
Solution
Two branded event bikes, four event staff strategically placed in Malmö over two weekends. The event staff handed out seed bags with the message “Ideas that grow, businesses that flourish, and companies that bloom,” sparking natural conversations about Fortnox and how their services help companies grow.
Execution
A creative activation that made Malmö’s business owners stop and listen. Over 5,000 seed bags were handed out to curious passersby, while the Fortnox brand was spread in a genuine, memorable, and positive way. Two months later, those who planted the seeds were surprised with beautiful spring flowers, reminding them of the campaign once again.
Results
A creative activation that made Malmö’s business owners stop and listen. Over 5,000 seed bags were handed out to curious passersby, while the Fortnox brand was spread in a genuine, memorable, and positive way. Two months later, those who planted the seeds were surprised with beautiful spring flowers, reminding them of the campaign once again.
