8 000
perfume samples distributed
30 000+
people reached by the campaign
5 days
of activation in central Stockholm
Challenge Standing out in a busy city environment
Juicy Couture faced the launch of a new perfume and needed to create both visibility and reach for its new scent in an environment with high competition for attention. At the same time, LYKO, as the retailer, wanted to strengthen its local presence and drive customers into the store.
Our Proposal Vibrant sampling in the heart of Stockholm
We developed an activation campaign where a branded cargo bike, staffed by two event personnel, moved through Stockholm’s busiest shopping streets. Through personal interaction and scent samples, we turned passersby into curious testers and instantly sparked interest in the perfume.
Our Approach Mobile sampling bike
For five days, our team was strategically positioned around Drottninggatan and Sergels torg. By combining the distribution of 8,000 perfume samples with strong Juicy Couture branding and an attractive store connection, we created a seamless link between street-level engagement and the LYKO store, where a campaign discount awaited.
Results 8,000 perfume samples distributed
The activation exposed over 30,000 people to the campaign, with 8,000 getting to try the perfume on the spot. LYKO saw increased traffic to the store, Juicy Couture established a strong presence on one of Sweden’s busiest shopping streets, and the target audience enjoyed a memorable and fragrant brand experience.
