12 000+
samples distributed
50 000+
exposures in point-of-sale environments
up to 50%
sales increase during activation days
Challenge Boost sales of a newly launched flavor
When Proviva launches new flavors, the question is always how to boost in-store sales during the first weeks. It’s important to reach a health-conscious audience that values great taste, often meeting families right in the middle of their weekly shop.
Solution A proven concept with an energetic touch
Since the brand is well established, sampling in a purchase-driven environment is often the most effective solution. That meant over six weeks of in-store demo activations throughout Sweden. In-store demos can sometimes feel a bit sleepy, but that is not the case with Brand on Wheels. A visually striking demo area full of color and joy, plus event staff bringing high energy, are a must for getting the right results.
Our Approach Solid planning, flawless execution
It all starts with the product and the feeling we want to convey. The flavor in question launched in the spring, so we wanted to capture that fresh vibe in the materials used in-store. A large, bright portal with a fully branded demo table formed the centerpiece. Stylish caps were created and handed out as merch alongside the samples. Event staff wore caps and aprons behind the demo table, and the product was always clearly visible.
In project management, we start from the client’s wishes and stay in direct contact with the sales force and store managers at selected locations. Because the geographic spread was so wide, logistics were a challenge, getting all staff and demo materials to stores on time was priority one. With all planning in place, it was just a matter of executing and watching the campaign come to life.
Results A magical campaign with spring vibes and increased sales
The campaign results prove the power of in-store demos when done right.
With over 10,000 samples handed out and 50,000 exposures right at the point of purchase, stores saw sales increases of up to 50%.
Beyond the measurable results, in-store demos are also a powerful brand- and trust-building method that gives personality and energy to products that often struggle to stand out on the shelves.
